Landing Page & CRO
Teardowns and rewrites that turn traffic you’re already paying for into conversions.
Here’s the part of the funnel most agencies quietly hand off to someone else: the page the ad actually sends people to. Which is strange, because it’s usually the cheapest fix with the biggest upside — the traffic is already paid for. The only question is whether the page does anything with it once it arrives.
I keep this in-house on purpose. The person who wrote the ad and the person who fixes the page it points to are the same person, so there’s no gap where the message gets lost in translation between “what the ad promised” and “what the page delivers.” That handoff gap is where most conversion rate quietly dies.
What a teardown actually checks
Message match
Does the hero say the same thing the ad promised, or does it reset to a generic homepage the second someone lands?
Proof placement
Numbers, logos, testimonials — do they show up before the offer, or after it’s too late to matter?
Offer clarity
Is there one clear next action, or five competing ones splitting the visitor’s attention?
Speed & friction
Forms, load time, and anything else quietly taxing the conversion rate without anyone noticing.
Where this process has already been run
This is the exact process behind 20 SaaS landing page teardowns I ran on brands like Motley Fool, Notion and Mindvalley, and the Trendyol & Hepsiburada marketplace listing audits — done unprompted, on real, live pages, to keep the process sharp against sites with real design budgets behind them, not just theory applied to a client page for the first time.
What gets rebuilt
Hero sections that match the ad creative that sent the click, not a generic homepage. Proof moved to where it actually earns trust instead of sitting below the fold where nobody scrolls. Forms and CTAs cut down to one clear next step. And tracking wired in from the start, so every change is measured against a real number, not a feeling that it “looks better now.”
Why speed matters as much as design
A page can say all the right things and still lose the visitor in the three seconds it takes to load. Speed and friction get checked with the same seriousness as copy and layout, because a beautifully worded offer that loads slowly never gets read at all.
Who this is for
Anyone already spending on ads whose landing page hasn’t been looked at since the day it launched — SaaS marketing pages, DTC product pages, or a marketplace listing that’s quietly leaking conversions no one’s measured yet.
Questions worth asking before we start
Do you redesign the whole page, or just fix specific sections?+
Depends what the teardown finds. Sometimes it’s one section quietly costing most of the conversions; sometimes the whole structure needs rebuilding around the offer. The teardown decides that, not a default template.
Does this work on a page that isn’t built in a typical page builder?+
Yes — the process is about message match, proof placement and friction, which apply regardless of what the page happens to be built in, including marketplace listings with fixed templates.
Let’s find your winning angle.
If you’ve got a budget going to ads or a landing page that isn’t converting, I’ll tell you straight whether I can move the number.