Marketplace Listing Teardowns
Trendyol & Hepsiburada product-page audits for DTC sellers — copy, imagery and structure, line by line.
Marketplace listings play by a different rulebook than a brand’s own landing page. Fixed templates, algorithm-driven visibility, and a buyer who’s actively comparing you against ten other listings on the exact same screen, in real time, with one thumb doing the scrolling. Generic DTC landing-page advice doesn’t survive contact with that environment — so this audit doesn’t pretend it does.
What gets audited, line by line
Copy
Title structure, bullet points and description, checked against what the platform’s search algorithm and real buyers actually respond to, not just what reads nicely.
Imagery
Whether the image order actually answers the questions a buyer has, in the order they’d ask them — not just “does it look nice” as a standalone photo.
Structure
How the listing uses the limited layout the platform allows, section by section, since there’s no custom page design to fall back on when something isn’t working.
Why Trendyol and Hepsiburada specifically
Turkey’s two largest marketplaces, each with their own listing rules, search behavior, and buyer expectations. A tactic that works on one doesn’t automatically transfer to the other, which is exactly why this gets audited platform by platform instead of with one generic checklist copy-pasted across both.
The part sellers usually get wrong
Most sellers treat the listing as a place to describe the product. On a marketplace, the listing’s real job is to win a comparison the seller never sees happening — a buyer with three tabs open, deciding in seconds which one looks more trustworthy, more complete, more worth the click. Copy and imagery built for that comparison read very differently than copy built to simply “describe the item.”
Why this sits next to the paid ads work
A lot of sellers run traffic straight into a marketplace listing without realizing the listing itself is quietly capping how well that traffic can ever convert, no matter how good the ad was. Fixing the ad and ignoring the listing it lands on is the same mistake as fixing a landing page while ignoring the ad that sends people there — one half of the loop can’t make up for a broken other half.
Who leaves the most on the table
DTC sellers who already have a real brand presence elsewhere — a solid Instagram, a decent site — but treat their marketplace listing as an afterthought, when for a lot of buyers it’s the only version of the brand they’ll ever actually see before deciding whether to buy.
Questions worth asking before we start
Can you actually change the listing, or just report on it?+
Both, depending on what’s needed — the audit identifies exactly what to change, and the copy, image ordering and structure can be rebuilt directly rather than just handed over as a list of suggestions.
Does this work for a seller with just one or two products?+
Yes — the process is the same whether it’s a single hero product or a full catalog; a small catalog often benefits more, since there’s no volume to make up for a listing that isn’t pulling its weight.
Let’s find your winning angle.
If you’ve got a budget going to ads or a landing page that isn’t converting, I’ll tell you straight whether I can move the number.